마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-3:00pm, 5:00pm-7:30pm. Closed Mon. Last order: 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 01 Jun 2025 by KatarzynaKościńska
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Added by GraceHong on 10 Dec 2018
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365 Reviews
First Review by Rosaespanola
Purposely_Vegan
Points +2241
Street food with great prices! - Edit
This is a street food stall with a couple of benches just outside. The staff were lovely and recommended a few dishes for us. The meal came out really quickly and was quite cheap. The food just wasn’t to our taste and flavour.
Read moreGuest
AndreaNygren
Points +206
Tasty korean dishes - Edit
Loved the food. Had the tofu stick on site and both gimbaps, dumplings and tteokbokki to go. All delicious!
Read moreGuest
Rutvij
Points +49
Tasty Vegan Korean streetfood - Edit
The place is small and the seating is outdoors, so it suits perfectly if you wish to get a Korean Street-food experience. The dishes are tasty and the staff is friendly. They even let us buy our own drinks from a convenience store nearby as they did not have diet cola.
Read moreGuest
emsher
Points +837
Authentic Korean Food - Edit
We’ve found vegan food quite hard to come by in Seoul without good planning, so we really enjoyed our lunch here to try some Korean classics. The gimbap was very tasty, the bibimbap was good too, but we enjoyed the gimbap more.
Read moreGuest
Lasi
Points +1153
Tasty Korean Cuisine - Edit
Small snack bar with Korean food. We enjoyed the gimbap the most. The bibimbap is okay, the fried dumplings a bit too intense for our liking. The lemon juice is simply a mixture of lemonade and lemon juice. Affordable, kind staff and tasty!
Read moreGuest
klemk
Points +173
love going there - Edit
i am going back everytime i come to seoul ! food is tasty and cheap ! the frieds dumplings are heaven! even could try a vegan "fishcake'! was not to my taste but that was nice to try something local and vegan!
Read morePros: food, location
Guest
Pixie21
Points +389
Tasty Food! - Edit
The food here was really good.
Read moreThe Ramen did taste instant, but was fine. Gyoza and Tteokbokki were both delicious!
Very reasonably priced! ☺️
Guest
AmalaBk
Points +28
Tasty and healthy - Edit
I loved that my meal was wholesome with the right amount of oil and salt. The tofu Kimbap and the rice cake and dumpling soup were very tasty. I also had the Ramen which tasted like it was made from an instant noodle packet.
Read moreUpdated from previous review on 2025-05-19
Guest
thegGreenquest
Points +287
Gimbap frais et bons - Edit
Gimbap faits devant nous. Très goûtu !
Read moreTrès belle carte avec nombreux choix de street food coréenne vegan
Pros: Bcp de choix vegan
Guest
mickic
Points +49
Delicious casual food - Edit
We ordered tteobokki, fried tofu gimbap and fried mandu. Everything was delicious. 20,500 won for the meal.
Read moreUpdated from previous review on 2025-05-13
Guest
AbhishekBagaria
Points +13
Very good vegan food - Edit
Kimbap and Ramen were very good, also the lemon juice.
Read moreGuest
food4ricky
Points +1860
Recommended! - Edit
Tucked away in a quiet alleyway, I stumbled upon this gem (and later looked it up on HappyCow).
Read moreFood is freshly prepared. Tasty and satisfying!
The staff came across very joyfully; happy to serve some good, cruelty free food.
Guest
hwing
Points +1907
Delicious vegan gimbap and speedy service - Edit
We arrived about 10 minutes before closing (7:30pm) but the mother-daughter duo were kind to serve us. Speedy service. They were very welcoming and friendly. There’s conveniently an English version of the menu.
Read moreThere’s very limited seatings (2 small tables indoors and 2 slightly larger tables with bench eating in a covered outdoors area. The benches were heated and the tables have additional heaters available for use. Even though we were the last ones to arrive and the owners were likely waiting on us to finish our meal before closing, they didn’t rush us at all.
Ordered three items:
- Fried dumplings (5 pieces): absolutely delicious; our favorite dish of this meal
- Fried Tofu Gimbap (10 pieces): really enjoyed this authentic vegan Korean dish
- Ramen: tasty with a bit of a kick to it; wish there were more noodles in proportion to the broth
We came hungry but the combination of two main dishes and a side dish left us feeling very full, and all for a very affordable price!
Side note: apparently “kimbap” is the romanized pronunciation of “gimbap” but they are ultimately the same.
Updated from previous review on 2025-04-04
Guest
MinervaG
Points +1721
Good food - Edit
I went for breakfast/lunch and got the "ham" and fried gambap as well as the udong. Everything was delicious and served fast.
Read morePros: All vegan
Guest
Larosanta
Points +60
Good place to snack - Edit
The food was really good, would definitely recommend it.
Read moreGuest
mdodgson
Points +16
Tasty vegan Korean food, friendly and good value - Edit
Eaten there 3 times over a week- as it is close to our hotel- enjoyed every meal
Read morePros: Value, Soups and salads , Speed of service
Cons: Small - not space for many, Can be cold if temperatures near 0
Guest
trix
Points +196
What a jem! - Edit
Wonderful discovery of this small vegan place: food was a vegan version of typical Korean dishes, very tasty and fresh, sizeable portions prepared by its very friendly owners. We‘ll be back!
Read moreGuest
soulgrinder
Points +436
Authentic Korean food - Edit
Many Korean dishes to chose from on the menu. Big portions and incredibly affordable prices!
Read moreIf it is a cold day, try the hot lemon tea, it is lovely!
To find the restaurant you need to walk further into the area outside/beneath the shopping mall. Or, you can access it from the convenience store as its located behind/in front of that.
There is limited seating mostly outside or inside a walkway/corridor area. They have portable heaters if you are cold.
Pros: Value for money, Authentic Korean food
Cons: Limited seating
Guest
FredThompson
Points +198
Cheap and delicious - Edit
The staff spoke great English and the food was really tasty and so cheap you can get multiple dishes. The seating is outdoors but they have a section in a heated tent thing so it's no problem in winter.
Read moreGuest
gingerplummy
Points +2111
Lovely hidden gem - Edit
The chef is very humble and was curious about what I think of the soup and how she could improve! I always want to support small vegan venders like this kind.i had Fried Tofu Gimbap, noodle veg soup with perilla seed. There is always room for improvement though, but I think for the generous size and quality at that price, no complaints! 😋 The Fried Tofu Gimbap is not to be missed, must try! Will recommend!
Read moreGuest
khanyisilevdh
Points +169
amazing kimbap - Edit
I wanted to have some vegan kimbap and it was so delicious! price for the quantity of the food was great the staff were so kind and made sure I was catered for and warm as it was a cold day. i took some kimbap to go to eat at home love it😄
Read moreGuest
Levicoolguy101
Points +491
Korean food in Seoul?! 7/10 - Edit
Would recommend
Read moreThis place has good vibes, the food isn't amazing but the workers are very nice and friendly, very cheap and decent food the ramen was probs my fave though 💀.
Very small place but gives it an almost cozy feel and it makes you feel like it's just a restaurant in Korea that just happens to be vegan giving you an experience of the culture.
Guest
tea.with.taya
Points +39
Directions - Edit
Love the fried tofu gimbap!
Read morePro tip for finding this place: walk a few feet into the alley - about 20 seconds further than where Google Maps and Naver is showing the location.
Guest
ailove
Points +117
Vegan Korean foods - Edit
韓国料理が食べたいと思っても、ダシダ（牛骨スープの素）が入っていることが多いので躊躇しますが、ビーガンの韓国料理屋さんならどれをとっても安心。しかもかなり美味しくて、迷いながらでしたが行ってよかった。また必ず行きます。お店の方は英語で対応してくれました。本当においしかった。オススメでキンパとトッポキを食べましたがビビンバや餃子など全メニューためしてみたいです。 #Veganuary
Read morePros: 豆腐のキンパ, トッポキ
Guest
ElenaIoannou
Points +291
Great food, sweet owners! - Edit
I came to this restaurant 3 times within one week! It was open during the Lunar New Year, and I really liked the tteokbokki and dumplings! The owner speaks great English and is very sweet!
Read moreUpdated from previous review on 2025-01-30
Pros: Affordable
Guest
pumokel
Points +3195
Not worth it if there’s a long line - Edit
First of all, there is only outside seating so when it’s cold outside even with the portable heaters, you’re gonna be cold. They were the only vegan place around open during the Lunar new year celebrations so I went there twice. First time there wasn’t anyone else there so the service was fast, the second time all tables (about 5) were busy so I waited about an hour before I got my food (and tea). The food is good but I wouldn’t wait for it so long again. Also saw that a dish (not mine, I think it was a ramen) was cooked from an instant packaging 🫠
Read moreGuest
KamepohS
Points +95
Stunning 😍 - Edit
Honestly, this place is a gem!
Read moreThe owner is lovely and showed us great hospitality. It is just off the main strip in Insadong & offers a wide array of vegan food, including Kimbap (fresh / fried) , Soups (the perilla soup is amazing!), Tteokbokki and more. It can be easy to miss, so when you see the street opening just walk down and the shop will be on the right, in winter there is a plastic awning and heaters.
The owner accepts card and cash, you simply pay before you eat. I would highly recommend people coming to check out this place, it is a small venue, so get in early if you want a seat (some menu items are takeaway).
Pros: The food is hearty & delicious, The owner is delightful & caring, The venue is central & pretty easy to find
Guest
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