Vegan
Pizza
Italian
Raw
Beer/Wine
Delivery
Take-out
Gluten-free

Vegan Italian restaurant from Brighton, opened this London branch in 2018. Menu features a wide variety of dishes ranging from sourdough pizzas and calzones to pastas, lasagna, burgers, and raw entrees alongside a large drinks list including cocktails. For dessert there's a brownie, cheesecake, and ice cream. Many dishes are available as gluten-free. Cashless. Open Mon-Thu 12:00-22:00, Fri-Sat 12:00-22:30, Sun 12:00-21:00.


Featured Review

TARAMCDONALD

Points +9234

Vegan
15 Jan 2024

Amazing! Bang on!

Deliveroo again. Flavours are amazing! Vegan chicken, Caesar salad, which I really enjoyed. I chose the carbonara pizza as I saw on another review that it was highly recommended, I can also highly recommend it really amazing flavours and I had additional mushrooms and garlic on mine.

Another year passed, I had more deliverys from here. I opted for the blue cheese and roasted pear pizza which was spicy with chilli oil and cold courgetti with pesto and sun dried tomato, both excellent.

Next night I had the ceasar salad again (still good), mac and cheese and roasted cheesy potatoes. Everything was excellent. One of my favs!

First time, eating in the branch, excellent service, clean and tidy, even the toilets were spotless, and the food was delicious. Of course, we had four seasons pizza with extra pancetta, Caesar salad, my partner went for the black truffle mushroom pizza, which was amazing as well.

Updated from previous review on 2023-04-22

Pros: Tasty and filling , Whole meal pizza so almost healthy

Maria_vrep

13 Sep 2025

Hi, what would you recommend to someone that can only go one time?


879 Reviews

First Review by TrixieFirecracker

GnomeChild

Points +1349

Vegan
03 Mar 2024

I want to eat so many meatballs, that I eventually turn into one

I got the slow cooked meatballs, parmagiana party pizza, garlic dip, and a rhubarb and pink pepper mocktail. I also tried some of Purp's potatoes and also their four cheese pizza.

The meatballs were amazing! They were the best vegan meatballs I have ever had, and I genuinely believe that they could fool a meat eater, so I would not recommend them if you don't like realistic fake meats. If I had my way, I would eat these daily.

The potatoes were nice. They didn't have a lot of flavour, but that isn't a bad thing.

The parmagiana pizza was very nice. The flavours went well together, it had a very strong marinara sauce, and was nicely cooked.

The four cheese pizza was delicious! If I were to come here again I would order this. The cheeses were all very different, and tasted exactly how I remember the dairy versions of them tasting.

The garlic dip was delicious, but the pizza crust was so fluffy and soft I could have happily eaten it without a dip.

The mocktail was delicious! Sweet, and with a slight spice from the pink peppercorn. I would definitely get this again, especially as the mocktails are 2 for £10 if ordered before 7pm.

The waitress (Annabel) was lovely, and was very helpful with the mocktail recommendations.

There is a lot of seating.

The bathroom is unisex.

The food is so filling I wasn't able to get dessert.

Updated from previous review on 2024-03-03

Pros: Delicious food, Lovely staff, Unisex bathroom

ZuzaK

Points +1372

Vegan
27 Feb 2024

Awesome

Soooo good. Amazing gf pizza 🍕

Pros: Gf option, Delicious , Nice interior

Cons: Kinda expensive

Omega-3

Points +1386

Vegan
25 Feb 2024

Go for the pizza

The Margherita is really good, the one with pepperoni strangely sweet. The lasagne was quite bland. We missed vegetables or at least black pepper.

Update: we can recommend the one with lots of vegetables as well.


We had four different pizzas and we liked every one of them, the Seasons pizza, the parmigiana party pizza, the Margherita pizza and the 4 cheese pizza.

Updated from previous review on 2023-02-15

Pros: Good crust

Cons: Bland lasagne

LovingEarth

Points +125

Vegan
21 Feb 2024

Heavenly dough!

Since I became vegan, like most, what I miss the most is cheese and pizza! This place fulfilled my dream of having a great vegan pizza. A party of two, but we ordered 3 pizzas and ate them almost all! A margherita (which I believe is the go to if you’re testing how good the pizza place is- and it passed with flying colours), the pepperoni & agave, which I would have preferred to be spicier, and the black truffle which was delicious.

Serving sustainable wines. We had the Organic Montepulciano which was quite good

The place has a nice vibe!

SalvatoreMaggiore

Points +13

Vegetarian
20 Feb 2024

Purity (Purezza) of soul and taste

Those looking for Purezza know that they are going to a vegan place so the choice of "alternative" ingredients made by the guys is also exceptional, for the part relating to cheeses everyone knows how difficult it is to replicate the "originals" well you don't miss them at Purezza (if you hear it, because the replication of animal products is probably not what you are looking for but every now and then trying something even just out of experience or curiosity is important😄)

Pros: Vegan cheeses and other things that cannot be foun, Truly Italian and contemporary pizza (I'm Italian), Menu for the dog (innovative)

Cons: I would have preferred a little more music

AmyKateLeese

Points +520

Vegan
19 Feb 2024

YESSS FINALLY

The best vegan pizza you will find in London hands down. I'm obsessed.

Updated from previous review on 2023-11-18

Santi1982

Points +16

Vegan
19 Feb 2024

Nice

This is really cool place for dinner

VRebecca

Points +2237

Vegan
17 Feb 2024

Always perfect

I've been to the Purezza in Brighton, Manchester and Camden and I can genuinely say that Purezza anywhere never disappoints. I love it.

Pros: Dog friendly - offers cool doggy snacks and drinks, Lovely staff, Great vibes

Schadek

Points +85

Vegan
12 Feb 2024

Great pizza & desserts

We ordered the four seasons, four cheeses and the pepperoni & agave pizza, as well as the pizza dough balls (note: they are filled with cheese) with extra pesto and the tiramisu. The pizza was great, especially the four cheese one - it does actually taste like different varieties of cheese and not just oil on oil. Very savory. The pepperoni & agave pizza was also good, but more what you would expect from a pizza. The tiramisu was great though, very tasty. From what we tasted there was no amaretto in it which was actually fine by us as it kept the dough from becoming mushy. Definitely recommend it!

Pros: Tiramisu, 4 cheese pizza, Atmosphere

Cons: More on the expensive side

Gioiack

Points +1129

Vegan
11 Feb 2024

Pizza buonissima, tutto buonissimo!!! 😋

I’m Neapolitan and I guarantee this is authentic Neapolitan pizza and one of the absolute best you can find in London!!! 🥰
My husband is not vegan and he loves it too!

Updated from previous review on 2024-02-11

SoniaMonique

Points +493

Vegan
10 Feb 2024

Outstanding

We went during the day day which was quiet but all the same the service was amazing 👏🏾 Mouth wattering artisan pizzas 🥹😋🍕

Updated from previous review on 2024-02-10

Lauraleec

Points +13955

Vegan
08 Feb 2024

Great lunch deals

I went for the lunch deal even though it was pretty big for one person but it was totally worth it and a great way to try a bit of everything. I kinda wish I had tried the pear pizza as I heard other diners commenting on how good it was, but the mac and cheese was good and the Caesar salad and pizza did not disappoint. Lots of vegan wine and some seats by the window to watch the world go by.

Updated from previous review on 2024-02-08

Tara.vj

Points +74

Vegan
05 Feb 2024

Best Vegan Italian

I cannot recommended this place enough! The zoodles, pizza, crispy potatoes and cheesecake are all phenomenal! 15/10

Pros: Taste, Ambience , Variety

Cons: Wasn’t the biggest fan of the cheesecakes texture

daisyhuxley

Points +120

Vegan
05 Feb 2024

Delicious!

Such a good array of food, not just pizza but also a huge number of side and dessert options.
We bought the lunch deal which included a small pizza, side and a drink for only £15!
Everything was so delicious

Pros: Lots of options , Delicious food

futureghosts

Points +364

Vegan
01 Feb 2024

Totally Excellent!!

I haven’t been to London in 8 years so I’m trying to catch up & eat at all the spots that have opened since I’ve been here last. Great Neapolitan style pies with a slightly charred but chewy crust. I had the 4 cheeses w/ chilli jam & “bacon! Also had a Caesar’s salad & tiramisu. Would definitely eat here again given the opportunity!!! #Veganuary

Pros: Great location, Chewy crust & quality toppings!

jessiedhal

Points +698

Vegan
01 Feb 2024

Best vegan Mac and cheese I’ve had!

Extremely friendly staff. Amazing food. Great vegan wine!

We shared Parmigiana, Mac and Cheese and the black truffle pizza which were all amazing. Quick service and tasty food. #Veganuary

Pros: Friendly customer service , NHS discount, Mac and cheese!

BlueNavy

Points +1366

Vegan
29 Jan 2024

Amazing experience

The pizza was amazing. The dough was thin and light, I really liked it.
The tiramisu was probably the best vegan tiramisu I have ever eaten.
The place was pleasant and the service kind and professional.
I would definitely visit again to taste other pizzas. #Veganuary

theindigirl

Points +1031

Vegan
27 Jan 2024

PIZzzzzzAaaaa 🍕

What a great spot in Camden 🍕 The pizza was so good 🤤 Such interesting choice of toppings. It’s definitely on our list when we go back to visit the UK #Veganuary

happyfeetguy

Points +176

Vegan
23 Jan 2024

Not the best purezza we’ve visited.

Sadly my pizza was slightly warm by the time I got to the last quarter which didn’t take long it was so cold I couldn’t eat it. They no longer offer the hemp base.
Staff never came back for a check in. Asked for a kids garlic bread which came with big slices of garlic on.

Really disappointed with our visit.

Spoke with the manager who took on our feedback.

Pros: The beer.

Cons: Non attentive staff. , Cold food, No longer offer hemp pizza base

keavih

Points +437

Vegan
16 Jan 2024

A must visit in London

Got the pepperoni and agave pizza and it was well worth the money and then some - an absolute must visit in London whether you're vegan or not. Please come to Glasgow!!

TARAMCDONALD

Points +9234

Vegan
15 Jan 2024

Amazing! Bang on!

Deliveroo again. Flavours are amazing! Vegan chicken, Caesar salad, which I really enjoyed. I chose the carbonara pizza as I saw on another review that it was highly recommended, I can also highly recommend it really amazing flavours and I had additional mushrooms and garlic on mine.

Another year passed, I had more deliverys from here. I opted for the blue cheese and roasted pear pizza which was spicy with chilli oil and cold courgetti with pesto and sun dried tomato, both excellent.

Next night I had the ceasar salad again (still good), mac and cheese and roasted cheesy potatoes. Everything was excellent. One of my favs!

First time, eating in the branch, excellent service, clean and tidy, even the toilets were spotless, and the food was delicious. Of course, we had four seasons pizza with extra pancetta, Caesar salad, my partner went for the black truffle mushroom pizza, which was amazing as well.

Updated from previous review on 2023-04-22

Pros: Tasty and filling , Whole meal pizza so almost healthy

Maria_vrep

13 Sep 2025

Hi, what would you recommend to someone that can only go one time?

GeoffNorth

Points +28

Vegan
11 Jan 2024

Delicious

The food was amazing, even my son who's not the biggest fan of vegan cheese loved it

Tmoss682

Points +4319

Vegan
09 Jan 2024

Authentic Italian Taste

After a stroll through Regent’s Park and on our way to Camden market, we stopped for some takeout. Purezza, found in the artistic Camden neighborhood, delivers a pizza experience that would make Naples proud.

We ordered the margarita—the simplest test of fine ingredients and finer craftsmanship. The sauce, crust, and cheese can’t hide behind the fame of pepperoni or the decadence of truffle. It offers itself bare to be tested for pizza purity. The thin, crispy base and chewy crust are baked until a dark dust of wood fire cooking sticks to your fingers. The wood fire taste subtly pokes through, never overwhelming sourdough tang. The sauce bursts with tomato flavor, balancing sweetness and acidity. The perfectly melted cheese covers the pie, stretching with every gooey bite. Choosing the right vegan cheese that melts evenly and softens is as much of a feat as the sauce and crust.

With each bite, I felt like I was back in Napoli—a vegan treasure among a trove of options in the bursting Camden neighborhood.

Pros: Quality, Location

Julian__________

Points +160

Vegan
28 Dec 2023

Awesome vegan Pizzas

It was the best vegan pizza i have ever had so far.

Pros: Completly vegan

i1arie

Points +892

Vegan
28 Dec 2023

Betse Pizza meines Lebens

Die Pizza mit Trüffel war die beste Pizza meines Lebens. Der Teig ist komplett frisch und die Beläge sehr kreativ.

Pros: Vor Augen frisch gemacht

KieranFlood

Points +148

Vegan
21 Dec 2023

The best vegan pizza

First time visitor and now a convert. This is now our favourite restaurant in the UK.

We shared the four seasons pizza and the four cheese pizza. Whilst both were 5 stars, the four cheese pizza was the standout!

Kykykäkä

Points +1428

Vegan
18 Dec 2023

Awesome restaurant

Was such a pleasure choosing from so many options! The taste was not extraordinary for me but was still enjoyable




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