I thought as vegans it was our duty to build successful marketing machines for animal abusers and their animal abuse businesses so we could let them all know that we, as vegans, don't take veganism as a serious boycott of animal abuse industry, but as a means to coddle capitalist animal exploitation bosses and let them know that they're not so bad really, as long as they're willing to remove the visible chunks of carcass from our plates while charging us the same if not more money to humor us in our petty act of defiance that has zero economic impact on their daily lives. In fact, we help them make money and thrive while in the mean time all those pesky legitimately vegan owned and operated cafes get to close down from lack of support! That's what real vegans do!