Team HappyCow

Our purpose is to make healthy food easy to find and more accessible.

HappyCow was founded in 1999 as a public service to assist travelers and people everywhere find plant-based / vegan options and healthy food. We are vegan-run, from a vegan perspective, and staffed by vegans and vegetarians. Today, our online community has grown to include members from around the world who are passionate about the vegan lifestyle as a healthy, compassionate, and environmentally sustainable way of living. More than simply a restaurant and health food store guide, HappyCow is an ever-evolving online hub that serves millions worldwide each month.

HappyCow has always and shall continue to support the black community and black-owned businesses which are vegan-centric. HappyCow stands for equality, universal peace, love, and unity for all beings.

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Craig McCormack

Craig McCormack, Marketing

I came across HappyCow in 2001/2002 when I decided to spend some time traveling. I was vegetarian (turned fully vegan 10-11yrs later) at the time and the thought of heading into unknown areas made me start searching for help online. I came across HappyCow and I was hooked. I remember initially not being member and just printing reams of paper listings and maps to help me. After I returned I became a member, it felt only right to help others as HappyCow had helped me so much. I still have a passion for travel and can also be found climbing a munro here in Scotland as well trying to stay young by going to as many gigs as possible.

Devon Mathias

Devon Mathias, Content Editor

I've been vegetarian since 1998 and a whole food plant based vegan since 2017 after meeting my now husband and haven't looked back since. I have a passion for healing through whole foods, cooking, nutrition and health. I came across HappyCow in 2008 as a vegetarian, made an account in 2020 when spending months traveling and am currently an ambassador for Lancaster, Pennsylvania. When I'm not editing I spend my time locally selling vegan meal prep, recipe developing, camping and embroidery.

Erika Gietz

Erika Gietz, Senior Content Editor / Communications

I've been vegan since 2014 after watching a few eye-opening documentaries and ever since I've been extremely passionate about veganism, nutrition and animal rights. I spend as much time as I can travelling the world, baking vegan goodies and learning about earth and animal conservation. I came across HappyCow as a vegetarian in 2012 and have been a dedicated user ever since. I'm thrilled to now have the opportunity to work with HappyCow and help us grow along with the vegan movement.

Luca Chiarelli

Luca Chiarelli, Senior Mobile Software Engineer

Luca became vegan at the end of 2016, inspired by a terrific experience travelling through Spain on the path to Santiago de Compostela. He started his career in mobile programming in 2010 after finishing a postgraduate course in mobile computing. He worked for several companies in London after finally moving to Barcelona where he currently lives with his inseparable dog Nuk :). He firmly believes the world will be vegan one day.

The HappyCow Cookbook

The HappyCow Cookbook: Recipes from Top-Rated Vegan Restaurants around the World

This book shares the history and evolution of over 40 of the highest member-rated restaurants, provides Q&As with the owners, and teaches you how to make some of their mouthwatering foods.

Available now through Amazon.com.

We also receive incredible support from our worldwide members and Ambassadors.

HappyCow is a free-to-use site, non-profit in nature but not 501-c status, and our manpower and resources are, at times, limited. Yet each day, this site grows and evolves with continuous flow of positive feedback and contributions from our visitors and members. Together with members, partners, and volunteers worldwide, we have new ideas for the future of this site

If you would like to be involved, email us. We welcome investors and financial support, guest bloggers, sponsors, programmers and graphic artists, and volunteers.

Join our team - Support this project

Spread the word. Please link to HappyCow from your websites, blogs, twitter, and facebook.