Vegan bakery est. April 2021, and one of the largest vegan bakery selections in Japan, offering a variety of products including cakes, cookies, and desserts, with gluten-free options. Located on the food floor (B2F) of Ginza Mitsukoshi Dept Store. You can bring your own cakes and eat them in the free space on the 9th floor. Also: At Haneda Airport, you can buy limited edition cookie cans at the TIAT DUTY FREE SHOP CENTRAL, a duty-free shop in Terminal 3, and SMILE TOKYO in Terminal 2. Open Mon-Sun 10:00am-8:00pm.
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Chuo City, Ginza, 4 Chome−6−16, GINZA MITSUKOSHI department store Main building B2 (at Ginza Yonchoume Crossing), Tokyo, Japan
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- Accepts credit cards
- Free Wi-Fi
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Last update on 26 Mar 2025 by theveganmarshmallooow
Update business info -
Added by Amy1274 on 24 Apr 2021
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85 Reviews
First Review by BlackVeganTravels
veganabitofall
Points +329
A must-visit in Tokyo - Edit
Their desserts are so delicious and I can't believe they are all gluten-free! One of my fav finds in Japan😍
Read morePros: The strawberry shortcake is their no. 1 , Unique flavours like Miso Cheesecake , The staff is super friendly
theveganmarshmallooow
Thank you so much for your heartfelt words. ☺️We still remember how happy you looked when you told us how delicious our sweets were — it left such a strong impression on our team. Knowing that you enjoyed our vegan, gluten-free sweets in Tokyo,Ginza truly means the world to us. We look forward to welcoming you again whenever you visit Japan. 🌸
Read moreGuest
kakeiko
Points +16
Healthy and nice taste. - Edit
I really like Peach cheeze cake and Matcha cake are so nice I always go there. There are all vegan. My favorite place which located in Ginza Mitstkoshi.
Read moreUpdated from previous review on 2025-08-09
theveganmarshmallooow
Thank you so much for visiting us so often and for sharing your kind words! It means so much to know that our vegan, gluten-free sweets have become a favorite for you here in Ginza . We’re truly happy you’ve enjoyed the peach cheesecake and matcha cake — we’ll keep working hard to create treats that make you smile every time.
Read moreGuest
yochi1235
Points +15
cute vegan cookie - Edit
I bought select vegan tin. Which is very cute. I can't believe that is vegan. I recommend to go there.
Read moreUpdated from previous review on 2025-08-08
theveganmarshmallooow
Thank you so much for visiting and for picking up our vegan cookie tin! It makes us so happy to know you enjoyed it and even recommended us. We put a lot of care into creating vegan, gluten-free sweets that surprise people with their taste, and your kind words truly mean a lot to us.
Read moreGuest
yoonhena
Points +16
Amazing sweets and cake - Edit
I really like mango pudding in this shop
Read moreUpdated from previous review on 2025-08-07
theveganmarshmallooow
Thank you so much for visiting and for enjoying our sweets! We’re delighted that you loved the mango pudding—it’s one of our seasonal favorites. We look forward to welcoming you again so you can try even more of our vegan, gluten-free sweets on your next visit in Ginza, Tokyo.
Read moreGuest
MAnthony
Points +16
vegan, haral, gluten free sweets - Edit
the shop located in Ginza mitsukoshi. very convinct to go there. They have many different cake, cookie, pie, sweets etc. The taste like very natural, I can't believe that all vegan. All sweets that's make me happy.
Read moreUpdated from previous review on 2025-04-03
Pros: A wide variety
theveganmarshmallooow
Thank you so much for visiting us in Ginza, Tokyo the vegan marshmallooow and sharing your kind words! It makes us so happy to know that our vegan, gluten-free cakes brought you joy. We look forward to welcoming you again so you can explore even more of our cakes, cookies, pies, and other treats .
Read moreGuest
machapiano3
Points +16
It was a very delicious and cute jelly! - Edit
It was a cute heart-shaped jelly with lots of fruit on top and a strawberry bavarois underneath. Give it a try!
Read moreUpdated from previous review on 2025-08-07
theveganmarshmallooow
Thank you so much for visiting us and sharing your lovely message! We’re so happy you enjoyed the heart-shaped fruit jelly with strawberry bavarois. It’s one of our special seasonal vegan, gluten-free treats, and it means a lot to know it brought you joy.
Read moreGuest
Richarod
Points +374
Expensive But Worth It! - Edit
Had some trouble finding the stall as the food court in the mall was huge, eventually found them and they had a lot of options.
Read moreAfter browsing around we decided to get the strawberry creamcake, a peach cheesecake, and a tin of cookies. total order came out at around ¥5000, which yes is a lot for 2 rather small cakes and a tin with 14 cookies. But I felt it worth supporting them on their mission making vegan desserts that makes others feel healthy and happy by using carefully selected ingredients. The woman behind the counter was also really nice and asked us if we were vegan, where we came from, how long we would stay in Japan, and also told us there is a terrace on the 9th floor where we can enjoy our cakes!
The cakes themselves were honestly really good, I tried savouring every bite as they were kinda small. The cookies in the tin are also really good!
Updated from previous review on 2025-08-07
Pros: Mission behind vegan products, Friendly staff, Souvenirs for visiting
Cons: Pricey
theveganmarshmallooow
Thank you so much for visiting us during your trip to Japan! It makes us truly happy to know that our vegan, gluten-free sweets could bring you and your loved ones joy. Hearing that you enjoyed not only the cakes and cookies but also your experience at our Ginza counter means the world to our team. We’ll keep creating treats that are as kind to the body as they are delightful to the heart, and we hope to welcome you again whenever you’re back in Tokyo.
Read moreGuest
E.M.I.W
Points +54
If you’re looking for vegan cakes, this is the place to go! - Edit
I went back because they had seasonal cakes!
Read moreThey have a great selection of gluten-free cakes too, and everything is delicious.
You can enjoy your cake in the free seating area on the 9th floor.
Finding vegan gifts can be tough, but this shop has plenty of baked treats, making it super easy to pick the perfect gift.
I also get their vegan Christmas cake every year!
Updated from previous review on 2025-04-05
Pros: All the vegan and gluten-free cakes are delicious!, They have seasonal treats too., Lots of variety.
theveganmarshmallooow
Thank you so much for coming back to visit us and for enjoying our seasonal cakes! It makes us so happy to know that our vegan, gluten-free cakes are a part of your special moments year after year — including our Christmas cake. Knowing that our baked treats also make thoughtful gifts for your loved ones truly warms our hearts. We’ll keep creating sweets that bring joy, and we look forward to welcoming you again whenever you’re in Ginza.
Read moreGuest
majka24
Points +480
I wish I could give -5 - Edit
The worst experience we had in Tokyo. overpriced cakes, with low quality. there is no space to eat, it is rather a stall in posh store than a cafe. never coming back
Read moreUpdated from previous review on 2025-08-01
Cons: everything
Guest
oishiivegan
Points +28
The Best Vegan Cakes in Japan - Edit
As someone with experience in baking, I can confidently say that what the vegan marshmallooow is doing is nothing short of incredible. Their cakes are made using Japanese rice flour, which is far more difficult to work with than the typical gluten-free flours used out country and overseas. It takes real skill to get the texture right—and they’ve absolutely mastered it.
Read moreWhat’s more, their cakes don’t just meet vegan standards—they exceed expectations. They taste even better than many traditional vegan cakes, and they’re on par with cakes that use butter and other animal-based ingredients. I can only imagine the amount of dedication and refinement it took to reach this level. Truly impressive craftsmanship.
Updated from previous review on 2025-07-17
Guest
windthatmills
Points +101
Avoid if you're a dessert bob - Edit
The desserts, while nice in presentation, are expensive. Skip this if you do not consider yourself a dessert snob.
Read moreUpdated from previous review on 2025-07-14
Guest
lllucid
Points +59
Perfect orange cheesecake - Edit
Friendly service and a beautiful selection of European and Japanese sweets, including vegan nama chocolate, assorted cookie boxes, puddings and cakes. I tried the strawberry shortcake that everyone talks about and the orange cheesecake. The latter was my favourite - it actually tasted like a no-bake cheesecake, not the usual vegan cashew cream variations. All in all, a great shop both for treating yourself and finding gifts.
Read moreUpdated from previous review on 2025-06-26
Guest
Rojita
Points +28
Gluten-free and halal-friendly. A top-class vegan sweets shop with delicious tastes! - Edit
If you're looking for delicious vegan sweets, this is the place to go!
Read moreNot only are they delicious, but they're also beautiful to look at.
All of the creams are exquisite, so you can enjoy high-quality sweets to your heart's content.
The most popular items are the chocolate cake and strawberry shortcake.
In addition, the raw chocolate and the surprisingly rich macarons that will make you wonder, "This is vegan!?" are also very popular.
We recommend them with confidence!
Updated from previous review on 2025-06-22
Pros: Gluten-free and Halal-friendly, Top-class deliciousness, A wide selection of vegan sweets
Guest
iscribble
Points +37
A Must-Stop for Vegan Treats in Ginza! - Edit
I had such a fantastic time discovering The Vegan Marshmallooow in the Ginza Mitsukoshi department store basement! If you're looking for incredible vegan sweets in Japan, you absolutely have to stop by this counter.
Read moreThe Nama chocolate was a total revelation – so rich, smooth, and just melt-in-your-mouth delicious. My only regret is I couldn't bring it home on the plane since it needs to stay cold! Definitely something to enjoy right there and then.
I also grabbed a bunch of their cookies and a box of the light, flaky leaf pies. Everything I tried was incredibly fresh and packed with amazing flavor. They really have an impressive selection of baked goods, and you can tell the quality is top-notch.
Highly recommend checking out their counter if you're in the area!
Updated from previous review on 2025-06-18
Guest
jessie0898
Points +616
Best cake i had in tokyo! - Edit
I still dream about the strawberry shortcake. I went in May 2024 and got a few different things. the packaging is great so i was able to bring it to a park for a picnic. so yummy!
Read moreGuest
SashLlama
Points +523
Delectably delicious! - Edit
A little tricky to find but well worth it! They have a nice range of cakes, tarts, macaroons, puddings and more. I tried the seasonal fruit strawberry tart and the strawberry shortcake. Both were some of the yummiest desserts I had in Japan. Just be mindful that they only offer takeaway.
Read morePros: Beautifully presented desserts , Delicious food, All vegan range
Cons: Takeaway only, Can be difficult to find
Guest
Melissa.M
Points +20
It's super~yummy! - Edit
All of their cakes are super delicious!
Read moreI can't believe they are Vegan!
It's great to feel happy when you eat it!
I wish people all over the world could eat them!
I love it so much!!
Updated from previous review on 2025-06-07
Pros: Super tasty!, Good location!, Great staff too!
Guest
OllyL96
Points +46
Beautifully presented patisserie style cakes! - Edit
We tried the mango and coconut pudding and the strawberry shortcake.
Read moreBoth were really tasty, really well decorated, and I’m certain you’d be able to feed these to a non-vegan and they wouldn’t have a clue unless they really craved that fresh udder juice taste in their whipped cream.
There was a really large selection of cakes in the display cabinet, and they also had an assortment of different biscuits, cookies etc. on the counter as well as some tasty orange muffins.
The staff were so friendly and seemed genuinely excited when they asked if we were vegan and said yes! Even though it’s in a fancy department store, the prices are still really reasonable for anyone used to U.K./London kinda prices.
How to find The Vegan Marshmallooow:
Enter the department store building and head to the escalators. It is located in the food hall area on the 2B floor, so you need to go down twice. Once you come off the escalator, it’s it’s pretty much the second stall on your left, so walk left towards the wall and you’ll find it.
Updated from previous review on 2025-05-18
Pros: Tasty, Beautifully decorated, Friendly staff
Guest
Liverot
Points +59
Beautiful but underwhelming - Edit
The cakes really are a joy to look at, and if you feel you've been missing out when walking past the vast amounts of french patisseries in Japan, I'd definitely recommend coming here.
Read moreBut none of the cakes blew us away. They were all good, but I've had far better elsewhere. They're not cheap, but par for the course in this kind of upmarket place. I'd give it 3.5 if I could.
Updated from previous review on 2025-05-11
Pros: Beautiful display, Great amount of choise
Cons: Ultimately not particularly impressive taste
Guest
Yoranda
Points +16
Gran experiencia - Edit
Estaba buscando comida y dulces veganos, ¡y los dulces de esta tienda estaban deliciosos y me hicieron muy feliz! ¡Quiero comerlo otra vez!
Read moreGuest
emma0814
Points +18
Amazing sweets！ - Edit
My favorite is the “cookie Tin.”
Read moreYou can enjoy a variety of baked goods.
It's also a great gift！
Updated from previous review on 2025-05-04
Guest
septcouleur
Points +32
Top-notch deliciousness in Tokyo(Ginza) - Edit
There are many vegan sweets that are only available in Ginza. There are also an increasing number of gluten-free and halal-friendly products, all of which are delicious and special, making them perfect for souvenirs or gifts.
Read moreThe strawberry shortcake and chocolate cake are popular, and you can enjoy beautiful, high-quality vegan cakes. The vegan macarons are also impressive, with a rich flavor that makes it hard to believe they are made from vegan ingredients.
You can also buy cakes and eat them in the lounge on the 9th floor.
The vegan Christmas cake, which will fill you with happiness, is also an item you cannot miss.
Updated from previous review on 2025-04-29
Pros: Gluten-free & Halal, A wide selection of vegan sweets, Top-notch deliciousness
Guest
XenaWarriorPrincess
Points +3175
Awesome vegan bakery! A must-visit in Tokyo - Edit
Lovely vegan bakery selling exquisitely beautiful cakes and pastries! Their strawberry cream cake looked like it was straight out of an anime and tasted amazing. Everything was over 1000 yen so it's not cheap but well worth it.
Read moreIt was a bit hard to find, located in a large food hall with many other vendors. There's no eating area in the immediate vicinity, but there's a serene outdoor terrace on the 9th floor.
Updated from previous review on 2025-04-26
Guest
Ruzha
Points +4178
Fantastic Pâtisserie - Edit
I've had the pleasure of trying several cakes from The Vegan Marshmallooow, and each one has been absolutely delicious. While they definitely sit on the higher end of the price spectrum, the quality and taste truly justify it. If you're looking for a truly decadent vegan treat that doesn't compromise on flavor, this is the place to go!
Read moreGuest
robertorodrigues
Points +81
Amazing - Edit
We had extremely cordial and friendly service!!!! The sweets were amazing, we will still go back there to try others!!! For vegans and non-vegans!!! Just go there and try it.
Read morePros: service, taste of sweets, variety
Guest
m@earthville
Points +10301
Among the best of its kind (if you can hang with refined sugar) - Edit
My companion was drawn to the strawberry cakes in one of those “Oh, I’ve never had a vegan version of this” moments, so we gave it a go. They clearly know what they’re doing here, as the flavors and textures are quite refined — not unlike the sugar. Speaking of which, we rarely eat refined sugar anymore and our bodies aren’t used to it: One tiny cakelet shot us up on a short sugar spike and then we promptly came crashing down, wondering why we do this to ourselves. But of course that’s on us, not them. If refined sweetness of plant origin is what you’re looking for, this place does it very well indeed.
Read moreUpdated from previous review on 2025-04-14
Guest
JutaPiraga
Points +501
Decadent cakes - Edit
Very decadent vegan cakes, many kinds, very good looking, both: fancy and simpler options.
Read morePros: Many options, Looks gorgeous , Service
Guest
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