Bakery
Shop selling taiyaki, a traditional Japanese baked sweet in the shape of a fish and is filled with red bean paste. Regular taiyaki is vegan. The one that comes with ice cream isn't. Not far from Ebisu station. Reported open August 2023. Open Mon-Sun 10:00am-6:30pm.
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Shibuya-ku, Ebisu, 1-4-1 Ebisu Urban House, Tokyo, Japan, 150-0013
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Last update on 19 Aug 2023 by sasham
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Added by miliberlin on 24 Mar 2019
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47 Reviews
First Review by miliberlin
amimo
Points +73
Un rêve qui se réalise… - Edit
Petite enseigne à travers laquelle on commande à même la rue, autant vous dire qu’on se régale avant même d’avoir notre commande en main puisqu’on assiste à toute la préparation depuis le guichet. Quel bonheur ces taiyaki vegan, quel bonheur. Ça donne presque envie de voyager à nouveau juste pour en remanger.
Read morePros: Option vegan
Guest
jessie0898
Points +606
Vegan taiyaki - Edit
Happy to have a nice, warm taiyaki in tokyo😄From may 2024
Read moreGuest
alyssabp
Points +209
Great Taiyaki! - Edit
Very good! Hot and crispy. So glad to have found a vegan friendly taiyaki. It’s located in a cute neighborhood and the staff is friendly.
Read moreUpdated from previous review on 2025-05-20
Guest
MCSchuetz
Points +456
Tasty vegan sweets available! - Edit
The normal Taiyaki with Azukifilling for 230 ¥ is vegan.
Read moreKind staff and really tasty!
Pros: kind staff, tasty snack
Guest
VeggiLulu
Points +3417
Crunchy Taiyaki - Edit
The Taiyaki was crunchy, had a lot of filling and was warm.
Read moreIt tasted pretty good, not too sweet.
The filling was rather on the dry side.
1 Taiyaki for 230¥ is still way cheaper than the ones you get at touristy locations.
Guest
totalfilth
Points +925
Okay - Edit
Good option. Not that it is the chunky filling. Was very hot.
Read moreGuest
Croissance
Points +2809
its ok - Edit
looks cute but the taste is not the best, though i prefer white bean fillings
Read moreGuest
WilhelminaHarker
Points +24
Delicious! - Edit
The place is small and charming, locals seem to like and the Taiyaki is vegan. What else can you ask for?
Read moreGuest
SalvadorESA
Points +32
Alright - Edit
As you could guess, simply a shop that sells Taiyaki. Operates from a window not far from Ebisu station which is one stop from Shibuya station.
Read moreThere is one Vegan option, if you say "vegan" they'll know which one you mean, but I believe they only have two options anyway, its the one without cream. The Taiyaki are pre-prepared so it's instant to get one. I wasn't very fond of the taste, although it was my first time trying Taiyaki so maybe I just don't like it. The consistency was good and it came hot. Also came wrapped in paper wrapping which kind of stuck to the Taiyaki after a while which wasn't very pleasant.
Overall I think its worth a try if you like Taiyaki.
Pros: Fast, Knew about Vegan requierements, Good consistency
Cons: Taste, Paper wrapping
Guest
eam
Points +373
Warm and fresh - Edit
Staff speak English, very easy transaction. Yum!
Read moreGuest
itsrinokt_
Points +5427
Delicious - Edit
My friend and I finally got to try the Taiyaki, and they were so comforting and delicious. Highly recommended.
Read moreGuest
vegankiddos
Points +147
Warm and filling - Edit
As mentioned, only the classic red bean is vegan, but it is so good! And incredibly filling. 4 people could split one as a small snack. Or one would be a light lunch. The waffle covering was perfectly crisp and the red bean just the right amount of sweet.
Read moreGuest
Francis.crl
Points +419
Deliciousss - Edit
Only the normal red bean version is vegan~ it was super delicious and the staff is kind!
Read morePros: Delicious taiyaki, Shop is super pretty from the outside , Kind staff
Guest
andyjng
Points +5662
Vegan Takyaki Find - Edit
Taiyaki Hiiragi delivers on the anko 'red bean' taiyaki that Japan is simply known for. They are a small shop located on the first floor of a business building and not hard to miss.
Read moreWhen I went, they had just run out of taiyaki so I had to wait about 5 minutes. No problem though, because that meant I got the freshest batch of taiyaki and man, was it good.
The crispy exterior was perfect, the anko was piping hot with just enough sweetness, and each bite left me wanting more.
Bonus perk - the ones here are completely plant-based which means vegans can stop by and enjoy this delicacy.
SharonR
Omg definitely going here next time!
Read moreGuest
pandavegan
Points +284
Vegan Taiyaki option, what more could you want - Edit
Always have wanted to try one of these and finally got a chance to! It’s really delicious, the pastry part is cooked perfectly too.
Read moreBe careful to not accidentally order the one with ice cream or cream cheese as they are not vegan.
Pros: Unique , Delicious
Cons: Other options (ice cream, cream cheese) not vegan
Guest
jadaruss
Points +1971
Warm on a cold day - Edit
So delicious in the rain😄I really enjoyed it
Read moreGuest
Est.1990
Points +378
Tasty and good value snack - Edit
While in Tokyo, we were looking for authentic Japanese food that's vegan. At Taiyaki Hiiragi we found delicious, and very hot, Taiyaki. We liked the taste of the not overly sweet red bean paste and the crispy shell.
Read moreOrdering was no problem with our very limited Japanese. They seem to be used to vegan tourists, are very friendly and the lady taking our order spoke English, so the whole ordering process went really smoothly. The price at currently (April 2024) 200¥ is more than fair, as one Taiyaki is a filling snack or breakfast.
Be aware that the Taiyaki is VERY hot!
We went on a Tuesday around 10:30 in the morning and there was no line.
Updated from previous review on 2024-04-23
Guest
Lhyara
Points +179
Finally some vegan Taiyaki! - Edit
Good price for a delicious snack.
Read moreGuest
garij
Points +78
Thin, crisp shell - Edit
The line outside the shop was quite long -- but so worth the wait. The shell was nice and crisp. The bean paste was hot and just the right amount of sweet.
Read moreWhen the lady handed us the taiyaki, she warned us (in English) to be careful because it was very hot. It was! 😳 I burned the roof of my mouth a little bit because I just needed a bite right away.
Guest
lisamariaschreiber
Points +4094
Great spot - Edit
Good spot to try Taiyaki😄#Veganuary
Read moreGuest
SamSilva
Points +463
Vegan Taiyaki - Edit
I had to try their red bean paste Taiyaki and it did not disappoint, not overly sweet with a crispy, warm, exterior shell. While traveling to Japan, I tried red bean paste for the first time. I'm used to savory beans so I wasn't sure if I would love a sweeter bean paste. I do enjoy it as a warmer filling as compared to colder but I was pleasantly surprised I enjoyed the taste.
Read moreGuest
Tsukimi
Points +6614
Authentic recipe!😋 - Edit
Crispy and not fluffy like the ones with milk and egg. But I prefer this traditional vegan version.
Read moreWould be nice if they had other flavours too.
Guest
Haewonv
Points +603
Good! Nice! Recommend! - Edit
Yummy tasty asian dessert you should try
Read moreGuest
Natbar
Points +1348
So good! - Edit
Freshly baked and really good!
Read moreGuest
Queensnbeans
Points +1542
So good! - Edit
The Taiyaki comes vegan - just skip the cream. It tastes incredible when it’s hot, and it’s affordable ¥200 p/u in April-23)
Read moreGuest
JennKub
Points +1228
Perfect traditional treat - Edit
Naturally vegan Taiyaki. Only red bean paste filling, not too sweet. Super cheap and hot and ready.
Read moreGuest
Hayden5780
Points +176
Great traditional treat - Edit
For 200Y per treat, this is such great value. It was a unique flavour that we thoroughly enjoyed. Would definitely suggest you try one if you're in the area. Would return if in the area for sure, but wouldn't cross town for it.
Read moreGuest
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