Bakery

Shop selling taiyaki, a traditional Japanese baked sweet in the shape of a fish and is filled with red bean paste. Regular taiyaki is vegan. The one that comes with ice cream isn't. Not far from Ebisu station. Reported open August 2023. Open Mon-Sun 10:00am-6:30pm.


Venue map for Taiyaki Hiiragi
© OpenStreetMap contributors

43 Reviews

First Review by miliberlin

VeggiLulu

Points +2397

Herbivore
24 Apr 2025

Crunchy Taiyaki

The Taiyaki was crunchy, had a lot of filling and was warm.
It tasted pretty good, not too sweet.
The filling was rather on the dry side.
1 Taiyaki for 230¥ is still way cheaper than the ones you get at touristy locations.

totalfilth

Points +775

Vegan
06 Apr 2025

Okay

Good option. Not that it is the chunky filling. Was very hot.

Croissance

Points +2641

Vegan
29 Mar 2025

its ok

looks cute but the taste is not the best, though i prefer white bean fillings

WilhelminaHarker

Points +24

Vegan
08 Mar 2025

Delicious!

The place is small and charming, locals seem to like and the Taiyaki is vegan. What else can you ask for?

SalvadorESA

Points +32

Vegan
03 Jan 2025

Alright

As you could guess, simply a shop that sells Taiyaki. Operates from a window not far from Ebisu station which is one stop from Shibuya station.

There is one Vegan option, if you say "vegan" they'll know which one you mean, but I believe they only have two options anyway, its the one without cream. The Taiyaki are pre-prepared so it's instant to get one. I wasn't very fond of the taste, although it was my first time trying Taiyaki so maybe I just don't like it. The consistency was good and it came hot. Also came wrapped in paper wrapping which kind of stuck to the Taiyaki after a while which wasn't very pleasant.

Overall I think its worth a try if you like Taiyaki.

Pros: Fast, Knew about Vegan requierements, Good consistency

Cons: Taste, Paper wrapping

eam

Points +343

Vegan
08 Dec 2024

Warm and fresh

Staff speak English, very easy transaction. Yum!

itsrinokt_

Points +5179

Vegan
30 Nov 2024

Delicious

My friend and I finally got to try the Taiyaki, and they were so comforting and delicious. Highly recommended.

vegankiddos

Points +147

Vegan
19 Nov 2024

Warm and filling

As mentioned, only the classic red bean is vegan, but it is so good! And incredibly filling. 4 people could split one as a small snack. Or one would be a light lunch. The waffle covering was perfectly crisp and the red bean just the right amount of sweet.

Francis.crl

Points +419

Vegan
01 Sep 2024

Deliciousss

Only the normal red bean version is vegan~ it was super delicious and the staff is kind!

Pros: Delicious taiyaki, Shop is super pretty from the outside , Kind staff

andyjng

Points +5583

Vegan
31 Aug 2024

Vegan Takyaki Find

Taiyaki Hiiragi delivers on the anko 'red bean' taiyaki that Japan is simply known for. They are a small shop located on the first floor of a business building and not hard to miss.

When I went, they had just run out of taiyaki so I had to wait about 5 minutes. No problem though, because that meant I got the freshest batch of taiyaki and man, was it good.

The crispy exterior was perfect, the anko was piping hot with just enough sweetness, and each bite left me wanting more.

Bonus perk - the ones here are completely plant-based which means vegans can stop by and enjoy this delicacy.

SharonR

02 Sep 2024

nadyavegan

Points +253

Vegan
21 Aug 2024

Vegan Taiyaki option, what more could you want

Always have wanted to try one of these and finally got a chance to! It’s really delicious, the pastry part is cooked perfectly too.
Be careful to not accidentally order the one with ice cream or cream cheese as they are not vegan.

Pros: Unique , Delicious

Cons: Other options (ice cream, cream cheese) not vegan

jadaruss

Points +1853

Vegan
21 Jun 2024

Warm on a cold day

So delicious in the rain😄I really enjoyed it

Est.1990

Points +378

Vegan
23 Apr 2024

Tasty and good value snack

While in Tokyo, we were looking for authentic Japanese food that's vegan. At Taiyaki Hiiragi we found delicious, and very hot, Taiyaki. We liked the taste of the not overly sweet red bean paste and the crispy shell.
Ordering was no problem with our very limited Japanese. They seem to be used to vegan tourists, are very friendly and the lady taking our order spoke English, so the whole ordering process went really smoothly. The price at currently (April 2024) 200¥ is more than fair, as one Taiyaki is a filling snack or breakfast.
Be aware that the Taiyaki is VERY hot!

We went on a Tuesday around 10:30 in the morning and there was no line.

Updated from previous review on 2024-04-23

Lhyara

Points +179

Vegan
23 Mar 2024

Finally some vegan Taiyaki!

Good price for a delicious snack.

garij

Points +78

Vegan
21 Feb 2024

Thin, crisp shell

The line outside the shop was quite long -- but so worth the wait. The shell was nice and crisp. The bean paste was hot and just the right amount of sweet.

When the lady handed us the taiyaki, she warned us (in English) to be careful because it was very hot. It was! 😳 I burned the roof of my mouth a little bit because I just needed a bite right away.

lisamariaschreiber

Points +3977

Vegan
20 Jan 2024

Great spot

Good spot to try Taiyaki😄#Veganuary

SamSilva

Points +463

Mostly Veg
13 Dec 2023

Vegan Taiyaki

I had to try their red bean paste Taiyaki and it did not disappoint, not overly sweet with a crispy, warm, exterior shell. While traveling to Japan, I tried red bean paste for the first time. I'm used to savory beans so I wasn't sure if I would love a sweeter bean paste. I do enjoy it as a warmer filling as compared to colder but I was pleasantly surprised I enjoyed the taste.

Tsukimi

Points +5856

Vegan
30 Oct 2023

Authentic recipe!😋

Crispy and not fluffy like the ones with milk and egg. But I prefer this traditional vegan version.
Would be nice if they had other flavours too.

Haewonv

Points +603

Vegan
24 Sep 2023

Good! Nice! Recommend!

Yummy tasty asian dessert you should try

Natbar

Points +1161

Vegan
24 Aug 2023

So good!

Freshly baked and really good!

Queensnbeans

Points +1542

Vegan
12 Apr 2023

So good!

The Taiyaki comes vegan - just skip the cream. It tastes incredible when it’s hot, and it’s affordable ¥200 p/u in April-23)

JennKub

Points +1174

Vegan
20 Mar 2023

Perfect traditional treat

Naturally vegan Taiyaki. Only red bean paste filling, not too sweet. Super cheap and hot and ready.

Hayden5780

Points +176

Vegan
26 Jan 2023

Great traditional treat

For 200Y per treat, this is such great value. It was a unique flavour that we thoroughly enjoyed. Would definitely suggest you try one if you're in the area. Would return if in the area for sure, but wouldn't cross town for it.

CarmineHervé

Points +318

Vegan
09 Dec 2022

Taiyaki

C'est la première fois que je mange un Taiyaki alors je ne sais pas si celui-ci est particulièrement bon, mais j'ai trouvé ça délicieux. 200¥, c'est très croustillant, un peu sucré, je vous conseille vivement d'y faire un tour !!

Pros: Prix très abordable , Vraiment pas loin de la gare d'Ebisu, Échoppe très jolie!

MonicaJane

Points +425

Vegan
05 Nov 2022

Tasty

So good and nice to be able to get a traditional dessert !

Luthfi

Points +377

Vegan
16 May 2021

Love the taste of the skin

I asked the staff, they said they don't use egg and milk for the skin.
However they not clearly saying it is vegan

NangokuAna

Points +478

Vegan
16 May 2021

Tasted good

However there were no indications that it's vegan. When I asked the staff, she didn't know what vegan is, but she did confirm that no animal products were used in the taiyaki. They don't seem to have a website or list of allergens to confirm..




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