Lacto
Ovo
Take-out
Bakery

Chocolate shop that sells some vegan chocolate, coffee, vegan and gluten free cookies, and protein bars. Open Mon-Fri 9:00am-6:00pm, Sat 11:00am-6:00pm, Sun 12:30pm-6:00pm. Closed Sun.


Venue map for Hidden Gem
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17 Reviews

First Review by Natbar

JimF

Points +16

Vegan
29 Jun 2025

Vegan Chocolate with GF options!

If you're visiting Seoul and searching for a vegan sweet treat, Hidden Gem Chocolaterie truly lives up to its name! Nestled near some of the city’s lively street markets, this charming chocolate shop offers an incredible selection of vegan chocolates, including some delicious gluten-free options, that are as beautiful as they are indulgent.

From the moment we walked in, the experience was outstanding. Ellie, the store owner, was warm, welcoming, and incredibly informative. She took the time to walk us through each treat, carefully explaining the ingredients, a thoughtful touch that meant a lot given our dietary restrictions.

Since we avoid milk chocolate, finding their vegan chocolate brownie cookie was a delightful surprise. Its rich, velvety texture hit all the right notes. The standout for us, though, was the Dubai chocolate with hazelnut filling, an absolute must for any Ferrero Rocher lover! We also tried the chocolate filled with Turkish cotton candy, and my daughter absolutely loved it. It was unlike anything she's ever tasted.

Whether you’re vegan, gluten-free, or simply a chocolate enthusiast, Hidden Gem Chocolaterie is a must-visit in Seoul. A true hidden gem that not only satisfies your sweet tooth but also warms your heart.
Instagram: @hiddengem.chocolaterie

Pros: Dubai chocolate with Hazelnut, Chocolate Fudge Brownie Cookie

happy.juju

Points +359

Vegan
23 Jun 2025

A hidden gem in Myeongdong!

This place was tucked away toward the Namsan/seoul tower. We happened to cross it and it was a cute little shop.

Their drinks and chocolate was very good. I recommend if you’re looking for a sweet treat!

Updated from previous review on 2025-06-23

KatieSalmon

Points +108

Vegan
01 Jun 2025

All vegan chocolate shop

Has specialty items, like Dubai chocolate that I thought I would just never get to try!

Very kind owner that let us in as we were passing by- would recommend!

Pros: Delicious, Good location, Kind staff

thegGreenquest

Points +287

Vegan
26 May 2025

Nice discovery

Magasin 100% végétal, on a testé le cookie brownie et les sablés. Ce n'est pas trop sucré et vraiment bon.
Mention pour le sans gluten :)

Courtneyf97

Points +81

Vegan
22 May 2025

Indeed a hidden gem

Came across this place while walking to vegan kitchen and the owner was so kind! The chocolate pistachio heart is perfection and the oat milk latte was fantastic. Not to mention the dog was beautiful and so loving!

food4ricky

Points +1862

Vegan
05 May 2025

Cute shop, great coffee

Very cute little shop. I only ordered an oat latte, although it was a challenge to withstand the seduction from the beautiful chocolates ;-)

I didn't like that the coffee came in disposable cups. Even though it said they were biodegradable, it's still an item used for one time only. For having a coffee in the shop it makes no sense to me to use disposables. Great coffee though!

DominikFöldes

Points +259

Vegan
25 Apr 2025

Beautiful selection of chocolate

We had the vegan chocolate, strawberry cookie and coffee, everything was tasty. This shop offers beautiful sweets.

Pros: Tasty, Cozy

hwing

Points +2031

Vegan
08 Apr 2025

Truly a hidden gem

Was delighted to enjoy some vegan hot chocolate on a crisp spring morning. The golden rice cracker was mild yet pleasant. The shop is tiny and cute with very limited seating. The owner was friendly and spoke English. Was a bit pricy for Korean food standards but was still quite affordable compared to back home (US).

UPDATE 4/8/25: Went back to Hidden Gem had a few days later before leaving Seoul. Tried the vegan Belgian iced chocolate on a warm spring day and it hit the spot! Delicious. Might have enjoyed it even more than the hot chocolate version. Wish it was a large size because it’s heavy on the ice

Updated from previous review on 2025-04-04

soulgrinder

Points +436

Vegan
26 Mar 2025

Cute small chocolate shop

The cafe is very cute and the owner is lovely. It offers a wide variety of handmade chocolates and some other treats.
I heard the chocolate drink is great here so I tried it and it didn't disappoint! The depth of chocolate flavour was incredible! I also had a cookie which was nice but nothing special.
There is a tiny seating area so don't expect free seats if you come here.

Cons: Limited seating

뚜안.杨

Points +726

Vegan
02 Feb 2025

Vegan Chocolate Heaven 🤤🍫

Truly a hidden gem, love the baby pink design. Come here for coffee but end up with hot chocolate 😂
Cookies are great! The owner is very kind too.

iokan

Points +2098

Vegan
04 Jan 2025

A gem indeed!

Calling your shop "Hidden Gem" is pretentious! It means it is hard to find, yet so good that it is worth the trouble. So I gave it a try! Although Hiddem Gem is located in a popular shopping area, it is indeed away from the main streets and therefore requires a little extra effort to find. Yet, Korea's premier navigation app called "Naver" dropped me off right in front.

Hidden Gem is a cute little shop selling chocolate, cookies and drinks. All vegan, all made in the shop by the owner. This little shops has a few seats inside, so I tried chocolate milk and cookies. And indeed: the quality is very good. I found the rice cookies especially tasty, as they were sweet but not too sweet and crumbly yet not too crumbly.

I bought a chocolate gift set and the receiver said the quality of the chocolate was exceptionally good. A gem one might say...

Pro tip: "Vegan Kitchen" and "Hiddem Gem" are located close together, so do combine visits to both!

Pros: high quality sweets, nice atmosphere

Cons: not cheap (but worth it)

Tschanni

Points +151

Vegan
27 Sep 2024

Delicious coffee and chocolate

Had the Dubai chocolate and the butterscotch latte - both were really delicious!

Grace425

Points +516

Vegan
16 Sep 2024

Fancy and delicious

I was in the 명동 area and decided to go for a little walk to this chocolate store!
It is definitely on the pricier side, but I think the flavour reflects that!
The staff were so so kind! And even gave me a free fermented drink to take home and try as well as a little card to go with my chocolates.
Packaging and presentation 10 out of 10.
An absolute must visit if you’re looking for a fancy treat or the Dubai chocolate bar!!

Pros: Staff, Packaging, Flavour!!

DylanJ

Points +20

Vegan
25 Jun 2024

An actual hidden gem!

This place is so cute! Everything is vegan and lots gluten free too. Super delicious, I had the Dubai chocolate and the rice cookies and they were all lovely!

graceo

Points +152

Vegan
23 May 2024

It's a Hidden Gem, literally

My husband and I chanced upon this place while in Myeongdong. He had a chocolate cookie, and I had the almond, rice, and orange peels covered with chocolate. Both were delicious. I'd recommend stopping by to get something here. It's gluten free and vegan, which is difficult to find in Seoul.

Pros: delicious gluten free and vegan treats, great location

Yeri

Points +4191

Vegan
11 Apr 2024

Small corner place

Have tried two of their chocolates - the bark one was quite average but the orange peel chocolate was really good! Not everything is vegan here so you need to ask the owner which one is.

Natbar

Points +1336

Vegan
31 Mar 2024

A literal hidden gem

Lovely little handmade chocolate shop with various types of small treats. The owner speaks English and the chocolate is delicious!!

Updated from previous review on 2024-03-15




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