Markham & Fitz now distributes chocolate to 39 states, 6 countries, and was featured in 100 Anthropologie stores around the United States in Spring of 2020. In April 2020, Markham & Fitz was included in The O Magazine for their sustainability issue. The company was selected as Women Owned Small Business of the Year by the Bentonville Chamber of Commerce in 2020. At 29 years old, owner Lauren Blanco was selected as a Tory Burch Fellow, and was recognized in Northwest Arkansas Business Journal's Forty Under 40, the same year the company's Ooh La Lavender bar won a Good Food Award.