Thanks for your message, we totally understand your reaction and would love to inform you more about our decision. Our mission is to promote the plantbased version of chicken as an amazing and tasty solution to eat less meat. We also discovered in our own store, that it’s not necessarily vegans who could use the introduction to our food, but actually everyone on an omni diet. And they usually don’t come in by themselves or even turn away once they read our menu. The best way to get everyone through the door first and to try the plantbased version second, is to attract them to come in and make them feel welcome so they can be inspired to try something new. Once they discover how amazing plantbased chicken can be, we feel like we made the impact we are looking for and service as many people as possible with our plant-forward menu. Different approach, same goal. Thanks for your time! Team TLC 💜